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Prénatal Stores: a World Dedicated to Mother and Child
The Prénatal stores have been designed to optimise the functionality and visibility of the sales space according to the concept of the "open store", which was adopted at the beginning of the 1980s. The absence of architectural divisions can be seen not only in the shelf organisation, but, above all, in the concept of space and aisles, which allow you to easily identify and approach the staff for advice, information and the latest news. The architectural choice guarantees "free service with assistance". In the store you can easily browse, choose and try on garments, without freedom being compromised, as at any time it is possible to take advantage of the expertise and help of the staff.
- The space has been conceived and organised to make contact with a culture, a project, a way of thinking and to meet the needs of both mother and baby.
- A place where the doubts, indecision and emotive feelings of the mother can find ideas, answers, explanations and advice.
- An "open shop": anyone who glances inside is free to enter with restriction. The store windows are a means of communication between the outside world and the interior to catch your attention and kindle your desire to find out more
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The Future Mother
The collection for the future mother is displayed in a special area within the store: an environment where materials and lighting have been chosen to make you feel at ease and well looked after. The space has been conceived for the modern woman not only in search of functionality and practical solutions, but also of style and fashion. It is a welcoming environment where you can choose in peace and receive reassurance. Underwear for pregnancy and breast-feeding is also on display in this area.
The style of the fashion woman collection is the result of research and developments in the latest trends in international markets. The garments have been designed to meet your needs during the entire period of pregnancy, with technical and stylish details that adapt to the body whilst it changes, but maintain a contemporary and modern look. The woman who chooses Prénatal does not abandon her own style and personality, nor the wish to be fashionable during her pregnancy. The garments have technical features, for example adjustable or elastic straps which support the stomach and become stylish details that make the garments both practical and comfortable. Perfect to be worn at any time of the day, both to relax, at work or on special occasions.
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The Future Mother
The underwear collection is made up of two different types of products. The first covers ggarments for the pregnancy period, which are comfortable, well-fitting, practical, easy to wear and made of soft fabric. The second covers garments for breast-feeding. Both have technical features to meet the needs of the body in these two phases, without forgetting the desire of the woman to feel feminine and elegant.
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The newborn baby area is important in order to begin a relationship with the mother even before she gives birth. It is a relationship based on advice, information and reassurance that goes beyond the product itself. To make you feel welcome, a table with chairs is available for you. The display fixtures have shelves and hooks to hang the garments. These fixtures emphasise the tenderness and softness of the products displayed.
The collection features a choice of natural, comfortable fabrics (cotton, chenille, fleece and interlock), with soft colours for the more traditional garments (up to 9 months). In contrast, more original patterns and brighter colours, brought alive by cartoon style characters and writing, are available in the garments for newly born babies until the age of 18 months. This collection is inspired by elements of the collections for older children.
Particular attention is paid to technical features, such as fasteners and waist elastics to ensure that the garments are always comfortable and practical, above all in the first months.
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Growing
The area for the child between 1 and 11 years old is displayed in accordance with the male and female "worlds": it features fixtures and fittings that emphasise the concept of space.
The collection for boys has a modern and up-to-date style to satisfy the fashion needs of the boy and the practical needs of the mother. The age range is divided into: "first steps" from 12 months to 3 years (with particular care taken regarding the ease of wear for the young child); boys from 4 to 8 years old and the schoolboy age group, from 9 to 11.
The styles, fabrics, colours and patterns of the collection take into account the latest fashions. For boys, the garments are inspired by the world of sport: they are entertaining and rugged, with writing, numbers and coloured appliques. For girls, on the other hand, apart from being sporty, the style is more romantic, with fashion details, glitter and studs. For everyone, basic garments such as easy to match fleece pullovers and trousers represent excellent value for money. They are practical and functional and can be used on any occasion, whether at school, for sport, free time or relaxation.
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Child Care
The child care area is organised in such a way as to emphasise small child care products, displayed on the walls and on shelves, together with the larger child care products (strollers, prams, modular systems, high chairs, cots and chest of drawers), which are displayed on the shop floor.
A wide range of Prénatal brand products cover all the main functions and offer excellent value for money. They are displayed together with all the leading international brands which follow the technical development of the products available on the market. They satisfy every need and style requirement. The main areas include products for both outdoors and indoors (strollers, prams, modular systems, child car seats, high chairs, bedroom furniture), together with product ranges for feeding, hygiene, safety and toys.
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