- A space planned and organized in such a way so as to facilitate contact with a culture, a project, a way of seeing and understanding the needs of mothers and children.

- A place where the doubts, indecisions and emotional ups and downs of mothers meet with suggestions, answers, explanations and advice.

- An "open store": whoever passes by is free to wander in. The shop windows are designed as a means of communication between the outside and the inside so as to capture people’s attention and generate the desire to find out more.

The Prénatal shop is designed to optimize the functionality and readability of the sales spaces following the concept of an "open store", which was adopted in the early 1980s. The goods are displayed visibly and clearly in the specific sections:
- expectant mothers
- newborn babies
- baby equipment
- older children

This architectural choice allows customers to find their way around easily, spot right away what they are looking for, and identify and reach our staff for advice, information or news